I'm James, the Owner of Spider Chalk. I launched Spider Chalk in 2015 and since that time, we've remained the only USA manufacturer of gym and climbing chalk.
People often ask me how I started Spider Chalk so I want to share the Spider Chalk story. I hope it encourages athletes and entrepreneurs.
The Dirty Secret Of Chalk
In 2015, I ordered chalk for the members of my CrossFit gym. A few minutes later I received an email saying, "Your order will arrive in 4-6 weeks."
I immediately called customer support who explained all the chalk in the USA comes from overseas on a container ship. Every website selling chalk, and every brand of chalk, was the same product shipped from China or Taiwan (climbing chalk comes from Taiwan). The only difference between hundreds of brands of blocks, liquid and powder chalk was the labels.
I searched Google for "USA Chalk" and "Chalk Made In The USA." Zero results.
CrossFit Gym 2008-2016
Until this point, I somehow falsely believed that one chalk brand was somehow better or worse than another. The truth is it was all the same chalk with different labels.
The Start
I needed liquid chalk immediately for my gym so I decided to make a batch. It was disastrous. My first mistake was following the "make liquid chalk at home" videos I found on YouTube, which told me I could put chalk and alcohol in a blender. It made a mess and the results were unbelievably bad for several reasons:
- The climbing chalk came from Taiwan and turned into a goopy mess in the blender.
- The chalk lasted about 3 seconds before rubbing off.
- My gym had chalk marks on all the equipment.
I reached out to a few chemists that helped me formulate a better, longer-lasting version of liquid chalk I called Spider Chalk.
A few days later I received a call from an online retailer who requested wholesale prices. They ordered 50 bottles. Apparently, other companies wanted better chalk.
The Crazy Idea
Everyone loved our liquid chalk. We sold thousands of bottles and people went crazy over the formula! But as our liquid chalk became a best-seller on Amazon, I received hundreds of requests for block chalk.
For 18 months I obsessed over how to make blocks, often driving across the country to meet with engineers. Finally, after months of research, I invented a completely new process to make better, denser blocks.
Then I designed a machine to form dense chalk blocks using only 100% pure, lab-made, magnesium carbonate.
The Growth
The next year our business grew fast! After our four children went to bed, my wife and I would sneak down to the basement to fill orders.
Packaging circa 2016
As Spider Chalk grew, we had many large companies reach out, including one sporting goods store with 850 locations, wanting to purchase block chalk. Most of these offers we turned down due to our limited production capabilities.
Eldest son with our original Spider Chalk 8oz bottle
Then in 2019, Spider Chalk turned the corner. Our processes improved to the point we could hire workers and pay them a fair wage. Our workers now produce large batches in only a few hours, allowing us to work with larger clients.
In 2020, we reached a distribution deal in our 20th country, making us a global company and the largest chalk manufacturer in the USA. Our little basement start-up has now become a true manufacturing company.
One of the first 5.3oz Mega Blocks ever produced... in our basement
As a business owner, one of the challenges is finding good people. Spider Chalk has been blessed with consistent and eager workers who are thankful for the opportunity to serve the world by making better chalk products.
The Future
As of 2024, Spider Chalk has begun to automate our factory. Automating puts our business in a unique situation to scale rapidly and decrease prices. Spider Chalk hopes to be the first automated chalk manufacturer in the world.
As we grow into the future, I will never lose sight of my original goal - to make better chalk and make it here in the USA. That will NEVER change.
Product packaging from 2019 - present
The Goal
For several years, people often snickered when they saw my dogged determination to produce chalk in the USA. A smarter person would have given up. But the challenge of making chalk became an obsession that turned into a business.
I hope you will try our chalk and feel the difference.
Spider Chalk isn't a lifestyle brand, and we don't have ambassadors or influencers selling our products on social media.
Spider Chalk does one thing and does it better than everyone else on the planet, make great chalk.